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4 Big Ideas for Your Social Media Strategy
Inc.com – At this year’s Ad Age Digital Conference, a handful of expert speakers shared how you can use social media to get customers to talk about your brand—and put their money where their mouths are. Here are four tips from the pros… FULL STORY
read moreGo Beyond The Game
Voice of the Box continues to be a leader in career coaching and insider access to the sports industry. New to voiceofthebox.com – Beyond The Game Sports Talk. Beyond The Game is hosted each week with Voice of the Box founder, Matt Crevin. Matt takes you inside the game covering various topics including the latest sports headlines and interviews with the experts. FULL...
read moreSponsorship Brand Stand
Marketing is a cluttered space and brands need to keep innovating to stand out. One way to do this is through sponsorship, particularly sports sponsorship, says Charles Brewer, head of DHL Sub-Saharan Africa. DHL recently renewed its multimillion-rand contract as title sponsor of the DHL Stormers and Western Province for a further three-year period. The new deal starts in 2014. DHL is also the official logistics partner for both Formula 1 and Manchester United – the first sports team in the world to be valued at $3bn (R27bn). Brewer says...
read moreIEG’s 30th Sponsorship Conference
Über Sponsorship, the 2013 IEG Conference, reveals the unprecedented opportunities that are unlocked by shifting from campaigns that market products to partnership platforms that connect you with customers, prospects and the soul of your business by creating better lives and futures. Attend and discover how to use your resources to broader effect and increase your relevance in boardrooms, locker rooms, classrooms and living rooms. REGISTER
read moreWhile Mourning NHL, Marketers Take Shot
theglobeandmail.com — If fans had their way, their favourite National Hockey League players would be taking to the ice, sticks in hand. Instead, Tampa Bay Lightning star Steven Stamkos is standing on a frozen pond, wielding a fish. He’s part of a new ad from Nike Inc., in which players claim they don’t need the trappings of official sport to keep their love of hockey going. (Mr. Stamkos uses the fish to indicate the pond is being used for hockey instead of ice-fishing, emphasizing that there is ice to be found outside of the big...
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