My Social Media Strategy
I am never relaxed until I can control the clutter or organize the noise around me. So when it comes to building a social network, I need to prioritize and organize all of the great tools out there.
Main reasons to prioritize: to get the most out of the internet; understand the many features and discover how to best use. I like to think organizing social media is similar to organizing my home or office. Each application has a different role and used right can help in so many ways — i.e. time management, business opportunities or meeting new people.
Tweets that I’ve come across that help breakdown social networking:
- Organize, personalize and contextualize – @entmagazine (Entrepreneur)
- Facebook is the mall and Twitter is the street – @jimbryson
- Facebook is your image. LinkedIn your resume. Twitter your personality – @meaghery
Here is a quick run down how I use some of the tools out there:
- My personal news feed for work, sports, music
- Often RT articles I find for sharing or to reference/read again later
- A great way to stay on top of publications that I like
- For family and close friends only
- Try to keep this area separate from work
- Share personal pics, videos of family (integrate with my MobileMe account)
- My business network
- Keep fresh as a CV, use community to show what I am about
- Search for business ideas, leads
- Ongoing education tool (my Personal MBA)
- Use my blog to call out topics found in Twitter or digital news
- Post fun ideas from friends in Facebook, other communities
- Use as my hub for everything: www.craigwjohnson.com
Other tools that I am using:
- Meetup – finding new communities
- Yammer – log for private work
- Ping – social outlet for my music
Crazy how the above only scratches the surface. Foursquare, Tumblr, Flickr, YouTube or even RSS feeds are other tools that I use or test with my social network. I will be integrating these (and others) into my strategy in the near future — perhaps using a platform like Gist as well to help keep everything on track.
Excited to see how things will change or converge for us in 2011!
Happy New Year, Craig
- Why 2011 will be the year of social-media convergence (smartblogs.com)
- Finding the Right Tool to Monitor, Manage, and Measure Your Social Media Marketing Activity(blogs.constantcontact.com)
- 9 Reasons Why Your Social Media Strategy Isn’t Working (hubspot.com)
- The Difference Between Friends, Fans and Followers (briansolis.com)